People Are Willing to Give Away Their Personal Data for a Cinnamon Cookie

What- An experiment by a local artist called "Please Enable Cookies" gave away cookies to anyone who would answer personal security questions from "your mother's first maiden name" to potential social security number digits

Why- This was to show how people worth their personal information, to 380 new yorkers it was only worth a cookie

Who- experiment done by artist Risa Puno

Where- Brooklyn Arts Festival

http://mashable.com/2014/10/01/data-for-cookies/